I saw this today:
Facebook for iOS goes native, waves goodbye to HTML 5 | The Verge.
Facebook rolled out a new app that is now fully native (as opposed to a browser displaying HTML5).
This move provides a great example on how to make a key business decision.
Facebook released 2 fully native apps in the past year or so (Camera+ and Facebook Messenger). They did so, in large part, to gauge the reception of a fully native app.
It’s a great example of how one can take small steps towards making a larger business decision, that can ultimately inform that larger decision.