Author: cebliss

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Who needs the drummer?

http://www.youtube.com/watch?v=0yUMLJ3TD7k

The guitarists who view this realize that a drummer is just a machine.

The drummers who view this desperately want to slowly push the tractors throttle forward a couple millimeters.

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Facebook: Don’t be boring

(Photo: Flickr User MoneyBlogNewz)
(Photo: Flickr User MoneyBlogNewz)

Facebook announced an update to their “news feed” algorithm this week. This is what determines what gets viewed in their users’ news feeds.

As you’re likely aware, Facebook tries to make an educated guess what you want to see, based on your past behavior, and the performance of a post or brand/individual. Their new update tries to resurface older content you may not have seen (scrolled far enough to read). More from Facebook here:

https://www.facebook.com/facebookforbusiness/news/News-Feed-FYI-A-Window-Into-News-Feed

You can also read: http://www.huffingtonpost.com/2013/08/06/facebook-news-feed-changes-story-bumping_n_3715815.html

Or http://www.forbes.com/sites/tomiogeron/2013/08/06/facebook-changes-news-feed-to-bump-up-more-relevant-content/

It seems that advertisers need to:

  • Make a good first impression with your post. The new “bumping up” of older content means you are less likely to make a second impression with your users.
  • Encourage interaction. That could be link clicking, sharing, comments (questions), or likes. Try to motivate your user to do something that tells Facebook they like it (this has been true for a while, but seems increasingly important now).
  • DON’T BE BORING! With the old algorithm, Facebook rewarded good content. But with the new changes, there seems to be an impression that the reverse will now happen, and boring content will hurt as much as good content helps. (See: http://www.businessinsider.com/facebooks-news-feed-change-will-punish-boring-advertisers-2013-8)

Thoughts? Am I reading this right? I’d love to know what your seeing.

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Netflix User Profiles

According to Netflix, I might like:

  • My Little Pony
  • The Expendables
  • The Incredibles
  • The Suite Life
  • Woody Woodpecker
  • Mad Men

I share an account with my kids, so the viewing habits on my account are as eclectic as you can get between an 8 year old girl and a guy in his 30s.

So, you can see why I may be excited about the first appearance of the long rumored “Netflix Profiles”. That will allow my family viewing habits to be separated by user. That means, I MAY actually see something on my “recommended” list that didn’t first appear on the Disney Channel.

Image: Mac Rumors Forum Post
Image: Mac Rumors Forum Post

From the Web:

Netflix User Profiles Start Appearing On Apple TV | TechCrunch.

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Apple’s new iOS7

With talk of a flatter user experience, many thoughts immediately gravitated towards a Windows 8 like experience.

Today’s keynote at the World Wide Developers Conference (WWDC), introduced the new iOS7 look, and functionality.

You can learn more about all things iOS7 here.

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Amazon expanding AmazonFresh grocery service

groceryYour local grocery store is the one area of the retail sector that e-commerce has yet to significantly impact. But that may be changing.

Reuters reports that Amazon may soon be rolling out grocery delivery services in markets beyond its Seattle home.

Unlike other grocery delivery services, Amazon could, conceivably, afford to make their delivery a loss-leader, as they offer their more traditional retail offerings in the same transaction or process.

Grocery delivery, however, has proven a tough nut to crack. The infrastructure remains significant.

From the web

Amazon plans major move into grocery business.