2012 – The Year of the Interface

Originally Posted Here:

If the last decade was about transitioning our lives from analog to digital, the next few years will about refining the experiences in that digital landscape.

In a Pre-CES press conference, on trends to watch in 2012, Shawn Dubravac Chief Economist and Director of Research for the Consumer Electronics Association pointed out that we are beginning to see a natural progression of the digital experience as devices move along a continuem from their birth, to complexity, to simplicity. Dubravac explained that the next movement will be from the simple to the natural.

To illustrate his point, Dubravac showed a picture of an early Television Remote control. The clunky device had 4 buttons

that could undertake a small set of features. Another photo illustrated the shift from simple to complex with a television remote with a paralyzing number of buttons. The following images showed sleek forms that emphasized the shift towards a simple user interface.

That next step, it was explained, is going to be seeing these devices and the interactions with them, becoming more natural. Dubravac declared 2012 “The Year of the Interface”

As technology becomes more omnipresent and ubiquitous, the evolutionary pressures push yesterday’s innovation to the background – providing room for an increasingly natural interaction

While technological innovation will continue, the technology itself could now be considered fairly ubiquitous. This ubiquity is going to need to lead to more natural interaction with our devices.

This shift is likely to pull the focus away from pure computing power, towards interaction design.

Online Video Usage – The Numbers

U.S. consumers watched 42.6 Billion online videos in October, according to comScore Video Metrix data.

Quick Numbers:

  • 42.6 Billion Videos in October
  • 20 Billion content videos through Google properties
  • 184 Million Internet consumers watched online video
  • Average consumption of 21.1 hours per user
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Where You At? Adding Simple Geo-targeting to Your Site

I am working on a site that needs to target 7 specific markets with unique content. I was looking for a simple way to target content by geographic location.

GeoPlugin.com has a simple API that makes it easy to plug geo-targeted content into your application or site. I was able to get started by playing with their examples.

Passing an IP address to their API returns some great information Continue reading “Where You At? Adding Simple Geo-targeting to Your Site”

Why Google+ Will Allow Us To Get Geekier

Too often, I have skipped sending the “geekiest” of my tweets and facebook posts, because they just won’t make a ton of sense to the most of my friends and followers.

This is where the ability to target with Google Plus may be a big help!

I am actively involved in a number of communities.

Faith, Running, Interactive Media, WordPress Development.

I have cringed once in a while when sending a tweet, realizing that… while many in my communities may appreciate it, many others may just view it as noise.

That doesn’t mean I intend to completely “silo” my Google+ content. It just means I can be a little smarter in getting my content out.

I may push a status like “Just completed my 5th marathon!” out to everyone… but “10x800s today… had negative splits!” is probably best left for my running friends.

Launching a new site today” may be worth sharing. “Upgraded my PHP to version 5.3… reminded I need to replace my include() statements.” can be shared with my development friends only.

If nothing else… Google+ will allow me to get geekier.

 

7 (Missing) Things That Will Make Me Love Google+

I’m playing around a bit with Google+ this week.

As I’m writing this, it’s still in a rapidly expanding private beta.

Let me start by saying I will never rip on a products stability or functionality while it’s still in beta.

That being said, there are a few things that could tip me over the edge and make me fall in love to G+

1 – iOS app

It is, apparently, on its way! The mobile-web version is nice, but I’m just missing too much functionality. I’m seeing a lot more interaction from my Android friends (…wait… friends with android devices… I don’t actually have any android friends… that’d be cool)

2 – API

Also… on it’s way. The beauty of Facebook and Twitter right now is my ability to leverage other applications (Tumblr, Instagram, SocialCam, WordPress, etc…) to organize my social media flow. Right now that development really hasn’t happened for G+. When it does… I’ll be a little more on board.

3 – Mobile Hangouts

My phone has a better camera than my laptop. I’d love to hang-out… on the go.

4 – Broader friend finder

I’ve exhausted my Google Contacts, and really don’t have any on Yahoo and Hotmail. I’d love to mine my other socnets.

The other issue I’ve come across is that most of my G+ friends are of the “tech-set”. The more of them I add to my circles, the more my suggested follows center around that area.

5 – +1 Trends

Google has added the items I’ve “+1’d” across the Internet, to my profile. I’d love to see what’s trending. Not only globally, but in my circles!

6 – A place for brands

Again, Google says this is coming. I’ve seen a few brands (primarily content publishers) jump on the account creation process already.

I have just been a part of migrating too many brands from Facebook profiles, to groups, to pages – to want to jump on this TOO quickly. I am glad it’s being acknowledged, and hopefully we will avoid significant brands trying to fit their round persona into the square hole of a personal profile.

I’m glad they are recognizing this need, and are developing a place for it.

7 – My friends

Most of you who read this are still following a link from Twitter or Facebook. Frankly… I have no loyalty to any social network… I just hang out wherever YOU do.

What about you? If you are on Google+, what will prevent this from being “just another status update I have to worry about”?

My Twitter Follow Algorithm


Every week I take a look at my new Twitter followers to see who I want to follow back. I want to follow as many genuine followers as possible.

So I realized I go through a simple assessment each time I look at a new follower. It goes something like this:

  • Do I know who you are? (+10 pts)
  • Do I like you? (+5 pts)
  • Do you know who I am? (+5 pts)
  • Do you live in within 50 miles of my home? (+10 pts)
  • Have we had a meal together (+5 pts)
  • Was it at one of our homes? (another +10 pts)
  • Does your Twitter description include the word “coach” (-10 pts)
  • Wait… do you actually coach an athletic team (+10 pts)
  • Does your Twitter description include any of the following: “Global”, “Strategist”, “Thought-leader”, “Client” (-15 pts each)
  • Did we attend the same conference or seminar (+5 pts)
  • Do you @reply people? (+5 pts)

Score Assessment

45-65 – We’re buds! I probably have you in a Twitter list, and we text message each other more than tweet.

20-45 – My network! We’re probably not getting the kids together this weekend, but we’d drop each other a DM if we needed an opinion. I will probably follow your links. You just make Twitter better.

0-20 – You were at that thing I went to that one time.

Less than 0 – Sorry. I wish you the best in your upwardly mobile endeavors. I just can’t come along for the ride.

 

Anything else? What is it that makes a good Social follow for you?

 

(photo: flickr)

The Pass/#FAIL System of Social Media

Maybe the rawness of this issue comes from that fact that I was never really an active participant in my school’s honor roll. Or maybe it’s just because I’ve had a lifelong inability to be perfect at everything I do. But I wonder, sometimes, if as a consumer, I need to give a little grace to the brands I interact with.

While not quoted directly from my Tweet Stream, I have, on occasion seen tweets like…

I have two conditioners and no body lotions: #hotelFAIL!

Or…

Flight delayed 10 minutes so while they get more coffee. #FAIL

Now, I understand how:

Hotel lost my reservation

or:

Airline just lost it’s left wing at 30,000 feet… At least we have in flight wifi

might be grounds for and #epicfail hash tag. But I wonder if, on occasion, we could consider giving a brand a C+ on occasion.

Question:

I know Comcast (@comcastcares) had somewhat of a pioneering role in how they interact with their SM buzz, but I also know that my friends are far more likely to publicly complain about Comcast, because it has a history of getting results.

Could a brand’s increased interaction with social media buzz, potentially hurt the buzz they are receiving?