A Good Business Lesson from Facebook’s iOS change

I saw this today:

Facebook for iOS goes native, waves goodbye to HTML 5 | The Verge.

Facebook rolled out a new app that is now fully native (as opposed to a browser displaying HTML5).

This move provides a great example on how to make a key business decision.

Facebook released 2 fully native apps in the past year or so (Camera+ and Facebook Messenger). They did so, in large part, to gauge the reception of a fully native app.

It’s a great example of how one can take small steps towards making a larger business decision, that can ultimately inform that larger decision.

Augmented Reality

Next week I’m taking off for a few days in the Boundary Waters wilderness area.

The cell phone is staying home.

I have no problem when I think that folks won’t be able to call me for a couple of days. I am looking forward to escaping communications.

What I’m realizing I am really going to miss is the increased reliance on my access to knowledge.

I had to buy a map… a paper map. I also bought a compass for this trip. If I catch a fish, I will need to know something to be able to identify the species. I will even have to bring along a paper copy of the fishing regulations for that area.

Augmented reality is no longer a sci-fi concept. It’s something I am already using every day. Easy access to Google, GPS map data and my entire social graph is something that is no longer enhancing life… it’s become life.

Now I’m REALLY looking forward to disconnecting!

Time to paddle.

From Cyborgs to Project Glass: the Augmented Reality Story – SlashGear.

22 Percent of Pages Link to Facebook

This is significant.

A study by Zyxt Labs looked at nearly 1.3 billion URLs.

  • 22% of the pages crawled contained a link to Facebook (a like button, a traditional link etc).
  • And 8% of the pages used Facebook’s Open Graph in some way.

Read more on the study here

(And than participate in the statistics… this site has Facebook links… AND uses the Open Graph API… So hit “like”)

GroupMe Rolls Out Group Event Service – NYTimes.com

It’s fun to see relatively simple concepts as they struggle to stay relevant.

My family uses GroupMe as we chat across devices (a couple retired iPhones, a feature phone, Mom and Dad’s phones), but I’ve had the most success with this application at major event like SXSW (“Hey… are you guys out of that session yet? Wanna grab dinner?”)

It’s cool to see GroupMe looking at that event based usage a little more as they try to keep up.

If I’m reading this right, it’s even a little foray into the mobile payment space. 

GroupMe, a Messaging Start-Up, Rolls Out Group Event Service – NYTimes.com.