Motivation takes place at the intersection of energy and direction. A donor’s passion for a cause, and ability to take action towards that cause, can influence behavior.
Good digital design understands the ways an organization can leverage the user experience to best address the user’s motivation.
Here are some design principles (Zhang, 2008) that should be considered as motivational affordances in any digital experience design:
- Support user autonomy
- Promote creation and representation of self-identity
- Design for optimal challenge
- Provide timely and positive feedback
- Facilitate human interaction
- Represent human social bond
- Facilitate one’s desire to influence others
- Facilitate one’s desire to be influenced by others
- Induce intended emotions via initial exposure to technology (make a good first impression
- Induce intended emotions via intensive interaction with technology (Keep the experience pleasant)
Zhang, P. (2008). Technical opinion motivational affordances: Reasons for ICT design and use ACM.