Gary Vaynerchuk (@garyvee) is a South by Southwest regular, and his sessions still pack a ballroom. At SxSW 2017, Vaynerchuk’s session was a 100% Q&A format. The format lent itself less to a blog post recap, and more to a collection of quotable moments and takeaways. Here are a few that I walked away with, and a few more from the Twitterverse:
- Gary is skeptical about the hype around consumer VR. “Consumer VR is still a long ways off”.
- Add value by making things more simple. We like to build complicated, but shouldn’t.
- “99.999% of companies compete in a commodities market. That is why I am obsessed with brand”.
- “The more you can act like a media company and less like an advertiser, the more effective you will be with your message”
- The people who care less about what other people think of them are the people who will do best in life
- Creativity… not math… will set good interactive apart.
- We are pushing too much young talent towards entrepreneurship. We need the talents of the best CFOs and Project Managers too
- Negative people are the loudest, and happy people are clamming up. Be happy and loud. Let that be the difference!
So many of us are focusing on things like VR, when we haven't even figured out how to do a Facebook Ad Buy @garyvee #sxsw
— Carl Bliss (@ckbliss) March 10, 2017
Entrepreneurship is hard, and we tend to overglorify it. We are pushing too many kids towards it. @garyvee #SXSW pic.twitter.com/xV8eUBfZc7
— Carl Bliss (@ckbliss) March 10, 2017
Too many people think they're influencers before they are. Put your head down, put out good content & be patient. @garyvee #AskGaryVee #SXSW pic.twitter.com/Hy2uVYoyW1
— Amy Heiss (@HeissofTexas) March 10, 2017
"No one in this room wants more ads, they want content, and they don't care if it's from a network or YouTuber" –@garyvee #AskGaryVee #sxsw
— Jeff MacDonald (@JeffMACaddress) March 10, 2017
"With all the data and tech in the world, the creative is still the key" #AskGaryVee #sxsw
— Jeff MacDonald (@JeffMACaddress) March 10, 2017