Mary Meeker’s annual Internet Trends report from KPCB has become an annual event for the connected world.
You can check it out all 164 slides of goodness here.
Like so many others (much smarter than I) I started putting together a post with my key observations and takeaways, but it started to get pretty long. So, I did thought what any good blogger would think… “Hey… a series!”
So, over the next week or two, I’m planning to trickle out some fairly digestible takeaways, observations and implications.
Today… it’s all mobile.
Mobile continues to grow… a lot.
I think we’ve been here before… but the numbers continue to astound.
Tablet usage is up 52% in the last year, and mobile now makes up 25% of Internet traffic (up from 14% last year).
What this means…
This means we need continue to assess our experiences in the mobile space. I need to keep an eye on my entire engagement platform
Some key communication mechanisms like email and social could even be considered “Mobile First” (They should look good on mobile, even if it’s at the expense of Desktop).
With every digital initiative, we should be asking “how will this experience be on a phone or tablet?”
