Here’s another takeaway from this year’s “Internet Trends” report (http://www.kpcb.com/internet-trends)
Social Networking is moving from “Broadcast” to “Private Share”
As individuals, we are migrating from sharing with our entire ecosystem of contacts (The Facebook status update?), and more with a smaller group of friends (Snapchat, Facebook Messenger, WhatsApp).
Or rather:… Increasingly, our social interactions happen with smaller groups.
Implications:
- While this may not be the time to start a Snapchat account for your brand… we need to realize the changing expectation in user experience.
- The user will increasingly be expecting targeted, personal messaging on all of our channels.
- How can targeted messages help us cultivate our most valuable relationships?
