I’d like to introduce you to Chris.
She manages social media interaction at your church.
Chris saw an exasperated mother’s posts on her Facebook feed, and offered to watch the kids last Friday night.
Chris uses her WordPress blog to keep a public journal of what she’s finding in her daily… ok semi-weekly… Bible reading.
Chris’ tweets got the word out about a new family that needs help unloading their moving van.
Chris live-blogged last week’s sermon on her iPad.
Here’s the thing… Chris isn’t on staff at the church. She isn’t even in an official volunteer role. She doesn’t have an account on your website CMS, and she doesn’t know the login for your church Twitter account. But, whether she knows it or not, she is leading your church’s social media interaction.
So while your office staff debates whether you should establish a Facebook page, or a group; As you pour over each carefully crafted 140 character sermon nugget; As you stand in the digital pulpit and preach to the virtual masses; don’t forget about Chris and what REAL ministry is.