Twitter is rolling out a new look for account profiles:
(More info here)
Why it may matter:
- The new look is designed to appeal to new users, and strengthen engagement. Prepare for new followers who are less familiar with Twitter syntax and etiquette. (Translation… your mom will be here soon!)
- Content discovery is addressed. Your most engaging tweets, as well as “pinned” tweets can help you make sure your best content isn’t lost in the Twitter fire hose.
- Photos and Video take a front seat. They look great, and the user is able to filter by those post types, specifically
Why it probably won’t matter much
- This is currently a desktop experience. That’s only 25% of Twitter’s usage.
- Content is still consumed in the newsfeed. I would venture to guess that similar content filtering and discovery will make its way to the newsfeed soon… but let’s face it… few of your followers are visiting your profile.
What you should do about it
- When it becomes available… use the new profile to put your best face out there. Whether you are an individual or a brand, it’s worth making it look good.
- If your Twitter strategy is taking a back seat, it’d be worth keeping an eye on your numbers in the coming months. This may start drawing some new users.
- Continue to prioritize the news feed. While it’ll be nice to make this look good.. your highest priority should still be making sure your content looks its absolute best in the users newsfeed.