When using a story to illustrate a point, be careful with how you use demographic data. Demographics alone can create an “other” view of the issue, and disconnect it from the listener. Which one of these makes a deeper connection to you?
- “Poor working women of color”
- “People having a tough time making ends meet”
Softer identities make a connection.
What does your reader hold as their deepest self-conception? How can that become a part of the story you tell?