Amazon: Free smartphones

Citing unnamed sources, former Wall-street Journal reporters Amir Efrati and Jessica Lessin are reporting that Amazon may introduce a free smartphone to the market.

For Amazon, it’s about the content. It’s about getting the devices into the hands of consumers to get them into the Amazon eco-system.

Key quote from CNet:

instead of making money off the hardware, Amazon sells hardware to deliver content.

From the web: