Does anyone actually want a smart watch?

Gaw believes that the renewed interest in smartwatches we’re currently seeing is little more than a bunch of gadget makers trying to get a jump on Apple’s much-rumored smartwatch. Despite the wide variety of options that have launched and will continue to launch in the coming months, offerings from the likes of Samsung, Sony, Qualcomm and others aren’t expected to see much interest from buyers. Qualcomm itself has even acknowledged that there isn’t yet any real demand for smartwatches.

From: http://bgr.com/2013/10/30/smartwatch-demand-holidays-2013/

Amazon: Free smartphones

Citing unnamed sources, former Wall-street Journal reporters Amir Efrati and Jessica Lessin are reporting that Amazon may introduce a free smartphone to the market.

For Amazon, it’s about the content. It’s about getting the devices into the hands of consumers to get them into the Amazon eco-system.

Key quote from CNet:

instead of making money off the hardware, Amazon sells hardware to deliver content.

From the web:

Jeff Bezos on why ad-supported businesses are bad for users

Jeff BezosAmazon CEO Jeff Bezos, who recently acquired the Washington Post, took some time to talk with Amazon staffers.

In the conversation, he expressed worry about any product that is 100% ad-supported. An ad supported model makes the advertiser into the customer, and he indicated that the READER should be the customer.

The comment is significant as publishers and web service providers walk the line between the consumer as a commodity or the consumer as a customer.

From the web:

Surprise! Jeff Bezos Thinks Ad-Supported Businesses Are Bad For Users – Business Insider.

(Photo: Flickr)

Amazon to offer print and digital book packages

kindleWhen I’m home, I love the feel of a real-life paper book. But I love the convenience of having my Kindle when I travel, or my phone app as I wait in the carpool lane.

Amazon’s “Matchbook” program is going to begin offering a multi-media package of print books, with the ability to purchase a cheap digital copy as well.

From the web:

Amazon Pairs Print and Digital Books With New Program – NYTimes.com.
Amazon.com – Matchbook

(photo: flickr:alienratt)

Facebook: Don’t be boring

(Photo: Flickr User MoneyBlogNewz)
(Photo: Flickr User MoneyBlogNewz)

Facebook announced an update to their “news feed” algorithm this week. This is what determines what gets viewed in their users’ news feeds.

As you’re likely aware, Facebook tries to make an educated guess what you want to see, based on your past behavior, and the performance of a post or brand/individual. Their new update tries to resurface older content you may not have seen (scrolled far enough to read). More from Facebook here:

https://www.facebook.com/facebookforbusiness/news/News-Feed-FYI-A-Window-Into-News-Feed

You can also read: http://www.huffingtonpost.com/2013/08/06/facebook-news-feed-changes-story-bumping_n_3715815.html

Or http://www.forbes.com/sites/tomiogeron/2013/08/06/facebook-changes-news-feed-to-bump-up-more-relevant-content/

It seems that advertisers need to:

  • Make a good first impression with your post. The new “bumping up” of older content means you are less likely to make a second impression with your users.
  • Encourage interaction. That could be link clicking, sharing, comments (questions), or likes. Try to motivate your user to do something that tells Facebook they like it (this has been true for a while, but seems increasingly important now).
  • DON’T BE BORING! With the old algorithm, Facebook rewarded good content. But with the new changes, there seems to be an impression that the reverse will now happen, and boring content will hurt as much as good content helps. (See: http://www.businessinsider.com/facebooks-news-feed-change-will-punish-boring-advertisers-2013-8)

Thoughts? Am I reading this right? I’d love to know what your seeing.

Netflix User Profiles

According to Netflix, I might like:

  • My Little Pony
  • The Expendables
  • The Incredibles
  • The Suite Life
  • Woody Woodpecker
  • Mad Men

I share an account with my kids, so the viewing habits on my account are as eclectic as you can get between an 8 year old girl and a guy in his 30s.

So, you can see why I may be excited about the first appearance of the long rumored “Netflix Profiles”. That will allow my family viewing habits to be separated by user. That means, I MAY actually see something on my “recommended” list that didn’t first appear on the Disney Channel.

Image: Mac Rumors Forum Post
Image: Mac Rumors Forum Post

From the Web:

Netflix User Profiles Start Appearing On Apple TV | TechCrunch.