Shazam brings a passive approach to the second screen

Shazam’s latest iPad update includes a new “Auto-tagging” feature that allows the user to set up a more passive background tagging process, when watching TV.

Rather than having to remember that Shazam allows you to tag every program, or watch for the little Shazam icon on a commercial, the new feature allows constant listening. Identified items will be loaded onto an in-appĀ carousel.

(Side note: Am I the only one who fumbles after seeing the Shazam icon during a 30 second commercial to pull out my phone, open Shazam, and tag a commercial?)

How I would explain this to my mom:

  • Your iPad will look up information from the show FOR you, that you can look through while you watch the show.
  • TV shows will create more experiences for this app, that accompany the show you are watching on TV. TV gets much more interactive.
  • Once this feature is turned on, it will keep listening, and cataloging for you.

Via: TechCrunch.