When putting together a customer survey, never underestimate the value of the pretest. If sending the survey to a group, consider starting by sending the survey to 10% of your list first. Take a look at their responses.
- Did they understand the questions?
- Were there barriers to their participation?
- Could the terms in your questions have more than one meaning?
- Were your answer options exhaustive enough for the user?
- Were the surveys completed?
Look for all of these answers with a small portion of your survey sample, before the entire sample answers the wrong question.
Test your test